Architect and civil engineer
Let's say you are building a house. An architect directs the design of the phone number list structure by creating an architectural plan. But a civil engineer makes the design possible - implementing and adjusting the plan to achieve the architect's vision.
Do you need an architectural design phone number list for your new home? Absolutely. It is the phone number list vision of what you want to achieve. You help your architect understand your needs (your why) - your strategy. Where do you want to move? How big is your house? Do you want room to grow or something more compact? How much do you want to spend? Here are some of the questions you need to answer before the architect creates a plan phone number list for your home.
With this architectural strategy, the phone number list civil engineer can create a building plan to implement the vision. It's like your editorial plan or calendar. In short, just like when you build a house, you can't have an effective building plan without an architectural strategy, and you can't execute your strategy without your plan. (And, if you're designing a home with your spouse, you both need to be on the same page — just like your team needs to be on the phone number list same page with your strategy.)
First comes the phone number list content marketing strategy
If your editorial plan isn't working for phone number list you chances are you don't have a solid strategy — or your team doesn't have a common understanding of what that strategy is.
Who are we educating/helping? (Note: I didn't say "targeting" because your goal should be to help. Creating a character is one way to do that.)
How can we help them in a way no one else can? (This is your content slant.)
How will we know we are successful? (These are the phone number list business goals of your strategy.)
You need to clearly understand the phone number list answers to these three questions - and having that clarity isn't as common as you might think. In our most recent content marketing study, 37% of B2B marketers say they have a documented content marketing strategy, and 38% say they have an undocumented strategy. (I won't talk about the importance of documenting your strategy but you should.)