When it comes to implementing a marketing strategy in the digital environment, one of the most common resistances of company managers is that "social networks do not sell". But this excuse is a thing of the past. To better understand which are the best-selling products on social networks and how social media marketing contributes to sales, I want to share with you the results of the latest annual study of social networks by IAB Spain in 2018.
( Article updated with the latest studies of 2019 ). Do you want to improve your advertising campaigns on Facebook and Instagram ? Enter here and watch for free the course that will help you achieve better results for your brand or company. Video about the individual email list 7 best-selling products on Social Networks The best-selling products on social networks, in figures According to the report, 85% of Internet users between the ages of 16 and 65 use social networks , which represents more than 25.5 million users in Spain. In just almost 10 years it has gone from 51% to almost 9 people out of 10. The average age is 38.4 years and by gender it is quite even, 51% women and 49% men.
74% work and have secondary or university studies. Other data of interest are: The social networks that reign in the Spanish panorama are WhatsApp (87%), Facebook (87%), Instagram (49%) and YouTube (69%) . Facebook loses presence in favor of Instagram, which continues to grow and also still has a path among users. Twitter is the network with the highest abandonment rate. Brands are followed through social networks by 81% of users . For 27% that a brand has a profile on networks is synonymous with a lot of trust. Spanish users spend an average of 58 minutes a day on social media, with the youngest users spending the most time on them, 1 hour and 10 minutes. Advertising in RRSS does not generate inconvenience, especially among the youngest . Personalized advertising is well received and meets user expectations. Adblockers lose strength .