But I'm learning from my mistakes and thinking about how I can restructure it so the same mistake doesn't happen again. Influencer marketing takes a lot of time, effort, and planning to turn an influencer's following into a driver of consumer conversion and traffic generation. I hope some of you will read this and learn from the misfortunes to save you time and money. Advertising Continue reading below Now over to you: what are your influencer marketing tips? Thanks for reading my message! I hope you don't make the same mistakes I did and maybe you haven't learned a new trick or two. Now I'd love to hear about your favorite influencer marketing hacks. What's the secret sauce to your email outreach? How often do your influencers post? Any metrics you've seen increase or decrease?
Feel free to leave a comment below. I'm glad to learn from you too. On this week's sponsored episode of Marketing Nerds, I'm joined image masking service by Mike Roberts, founder and CEO of, a popular keyword research tool. We talk a bit about where the concept of came from, how it evolved, and some of the unique ways you can use the information from the tool to improve your marketing efforts. sf-do screens Here are some transcribed excerpts from our discussion, but be sure to listen to the podcast to hear it all: What is? You can go to and type in any website and see all the keywords they have ever bought from Google. You can see all of their organic keywords and how they've changed over the past 10 years. You can identify any type of Google algorithm change and how it affected a website.
You can also see how a business launched their campaign and how they changed their advertising content and keyword groups to achieve the highest conversion rates. Ultimately, the goal is to spy on your competitors and find out their secrets. A lot of times we focus on like, Well, this guy is my direct competitor across the street. Or you're at Search Engine Journal, so maybe you're looking for Search Engine Land. Often what you really want to look for are people you look up to. You want to look at the ones that are performing well or growing fast. From your perspective, a competitor that you might not think of would be, like or or Quick Sprout, which have very good content marketing campaigns. You can review their content and try to find their best evergreen content and see if you can improve it.