Facebook LDU allows platform advertisers to specify which user data should Industry Email List be subject to CCPA data management regulations. The company has outlined the specific ways user data will be limited in its list of state-specific terms, which includes language stating that advertisers are solely responsible for compliance with the CCPA. The Industry Email List feature requires a simple modification of the existing Facebook PageView pixel so that Facebook can automatically detect whether or not a user is located in California.
Specifically, developers will Industry Email List need to include a string in the Facebook pixel for “dataProcessingOptions” that will allow your business to specify how CCPA Industry Email List compliant it is. The channel will allow an advertiser to control whether they identify a user in California or if they prefer Facebook to handle automatic identification. Of course, the ambiguity here stems from the fact that the CCPA is an “opt-out”-focused law, rather than an “opt-in” law like the GDPR.
So when should you enable LDU? Always? Only Industry Email List when a user identifies that they do not wish to be tracked? It is up to each advertiser to decide and assume the associated risk. Reminder: If no action is taken by August 1, your mark will not be compliant. implementation options for limited use of CCPA facebook data Example image showing the Industry Email Listv different implementation methods. How will Facebook CCPA compliance affect my business' digital marketing? The full implications of CCPA compliance on Facebook are un